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Marketing Strategy

3 Excel Functions Measure Market Share and Penetration for Your Marketing Plans.  You may also want to see our Financial Evaluations and Forecasting functions to develop your marketing plan.

Function Computes
Relative Market Share Company's market share in relation to their largest competitor.
Market Share Components Computes market share based on individual components. Can be used to analyze the cause of market share changes.
Customer Penetration Percentage of possible customers that are currently customers.

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